DEVELOPING AN EFFECTIVE MARKETING STRATEGY • 4 hours • Registration Fee:  $35.00

Why do you need a Marketing Plan?  What is the best marketing approach for your target market?  How much marketing $$ should you allocate for each type of effort?  How can you measure results? Whether you are developing your first marketing plan, or are in the process of updating your  current strategy to incorporate the latest marketing tools available, this interactive course will give you the answers you need.